Posted by: Mark Tayar | June 30, 2009

The ugly side of converting online prospects

Do you have a shopping cart available for customers to purchase your products or services online? Are you testing how well each of your pages converts prospects into customers? Believe it or not, ugly graphics with cheesy copy can be more effective than anything your creative graphic designers or web developers.

The “Belcher Button” is one of the best of examples of why creatives should have only minimal input in the development of your website. It is one of the ugliest-looking graphics I have seen on the web, but after rigorous split testing it has been found to convert more prospects to customers than any other online call-to-action. Check out this video from Perry Belcher who created and tested this ugly thing.

Belcher Button

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