Posted by: Mark Tayar | July 29, 2009

The one number you need to grow

Buy the Harvard Article Here
Buy the Harvard Article Here

As I fill out countless market research questions in a survey today, I am reminded of a Harvard Business Review article from March 2009. In your customer surveys, the only question worth asking is:

Would you recommend us to a friend?

It is that simple. This questions finds out whether customers are truly committed to your brand. It also discovers whether you need to work on customers satisfaction and referral programs. Sure there are other questions which will help you understand how you gain improve your products and services but without enthusiastic customers your business will fail.

Get the full 12 page electronic article from Amazon here (for US$6.50)

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